Titles, descriptions, canonicals, sitemap, robots and internal structure without technical clutter.
Author: Avalon Media Team
Updated: 30 April 2026
Technical SEO basics
A solid website needs a unique title and meta description for every important page, a self-referencing canonical, a correct robots.txt and a sitemap.xml with useful public URLs only.
Internal structure
Home, services, portfolio, articles and contact pages should be connected with logical links. This helps both users and search engines.
What to exclude
Do not include admin, login, test pages, empty filters or duplicates in the sitemap. Old irrelevant URLs should be blocked, removed or redirected to relevant pages.
FAQ
Does a small site need a sitemap? Yes, especially when it is multilingual.
Can one title be used for all languages? No, titles should be localized.
What is canonical? It signals the main version of a page.